Marketers are realising the need for a strategy around data and identity as the cookieless future that was anticipated in 2020 rapidly transforms into the cookieless present. Third-party cookies have ...

The advent of generative AI technologies promises to revolutionize public service delivery and the citizen experience. Most experts agree that the long-term potential of artificial intelligence (AI) ...

Think about the last time you made a payment. It was likely completed through your smartphone, authenticated by biometrics, ...

We should welcome the opportunity to be part of identity’s path forward, now that we’ve released ourselves from the shackles of the cookie, writes Mark McEachran, SVP of product at Yieldmo.

To watch this webinar you’ll need an Infosecurity Magazine account. Log in or sign up below. Get up-to-the-minute news and opinions, plus access to a wide assortment of Information Security resources ...

For years, marketers have talked about building a “customer 360,” a complete profile of every customer that includes all of their interactions. This impacts the effectiveness of marketing teams, ...

TV ad measurement may still be a mess, but identity can help bring some order to the chaos. The cornerstone of TV measurement is viewership data, said Benjamin Vandegrift, VP of measurement solutions ...