The growing priority around enabling trusted AI is forcing companies to revisit this divide and to take a more holistic approach.

Earlier today, iSpot, a TV audience and ad measurement company announced it had acquired 605, a next-generation measurement and attribution company. The cost of the acquisition was not disclosed. The ...

WebFX reports that Google Analytics 4 data is often unreliable, missing insights due to browser blocks, impacting marketing ...

The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes. By Rick Porter Television Business Editor Nielsen has won accreditation for ...

We operate in a world of increasing data privacy regulation, growing fragmentation across channels and ever-more complex media ecosystems. Against that backdrop, the demand for richer, more granular ...

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Univision doesn’t just want measurement – it wants representative measurement. As a top Spanish-language TV ...

Expanded partnership ensures access to high-quality property measurements to power insurance carrier claims workflows, ...

Last summer Google unveiled GA4, a new analytics platform that means the discontinuation of Universal Analytics (UA)—the previous Google analytics tool used by businesses worldwide. UA has already ...