Forbes contributors publish independent expert analyses and insights. Neil Sahota is a globally sought after speaker and business advisor. In the digital economy, companies continuously seek ...

A quiet line in a Washington Post email reveals a bigger shift: companies are using your personal data to set prices just for you.

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Is FIFA—and every other practitioner of dynamic pricing from Uber and Amazon to Marriott, Delta, and Target—really playing dirty? Are they price-gouging their customers, or are they improving their ...

As the technology continues to evolve, the key differentiator will be how companies use these tools to create value for both themselves and their customers. The Fast Company Executive Board is a ...

March 04, 2026 - Dynamic pricing sits at the focal point of regulatory crosshairs. Also called algorithmic or "surveillance pricing," this type of pricing uses customers' personal data to set ...

If you feel like you’re being nickel-and-dimed everywhere you shop – you probably are. Instacart has been using a shady AI algorithm that charges different prices to different customers on the same ...

SAN FRANCISCO (KGO) -- Amid the ongoing cost-of-living crisis, one Bay Area state senator says she's trying to make some prices more affordable. Senator Aisha Wahab has introduced a bill that would ...

Forbes contributors publish independent expert analyses and insights. Nikki Baird is a top global retail innovation and technology advisor. 2024 looks set to be defined by conflicting indicators, ...

When we think dynamic pricing, we usually think of airlines, Uber or Amazon quickly changing their prices. But now, dynamic pricing is coming to a supermarket near you. More and more, the things we ...