Marketers today are tasked with delivering hyper-personalized messaging at scale. Luckily for them, AI has made it possible to reach individuals with uncanny precision (as we all know: right message, ...

The renowned health and wellness platform, Hims & Hers Health, Inc. HIMS, positions data and AI as central to building a more personalized, scalable healthcare experience, where every customer ...

November 14, 2024 -- Celebrus, a leader in first-party data capture and identity resolution, and Optimizely, the leading digital experience platform provider, have announced a strategic partnership to ...

Loyalty promotions for age-restricted categories is a growing trend in the convenience channel. "Because age and identity verification can be proven via an app, it enables more effective marketing ...

Bloomreach has long been an industry leader in e-commerce personalization, but its moves into other areas of CRM in the past few years have captured the attention of retailers, analysts, and the ...

Learn how AI-driven personalization transforms customer loyalty. Explore predictive modeling and data strategies for ...

Emotion meets data. Data-driven personalization works best when paired with emotional intelligence. AI and stories. AI can help scale personalized storytelling, but human insight remains essential. A ...

Content alone is no longer enough. With more services, subscriptions and content choices swirling about today’s oversaturated streaming entertainment landscape, consumers are experiencing ...

The life insurance industry is at a pivotal inflection point, moving from a general approach to one of laser-focused precision. Technology, shaped by new regulations, drives this shift and, most ...

Forbes contributors publish independent expert analyses and insights. Jeff has written about travel, sports & loyalty w/ a focus on Gen Z. Jeff Zotara has spent over a decade helping brands redefine ...

More than half of travelers now prioritize tailored experiences, while 66% of Gen Z rely on social media for destination ideas While domestic travel remains the top choice for 54% of ...