The consumer marketplace has been talking about database marketing for some time. What is it? Database marketing (or as it”s sometimes called, one-to-one marketing) is a process that uses information ...

Katharine has been vice president of marketing at Celebrus Technologies since July 2011, and has over 10 years’ experience in delivering marketing campaigns across EMEA for a number of high-profile ...

Do we even know what we are referring to these days when we say "marketing database"? The evolutions and revolutions in marketing have been and remain relentless. What was once the marketing database ...

Merkle has announced the release of its new database marketing suite aimed at multi-channel retail specialists. Called Retail Marketing Suite (RMS), it includes both off-the-shelf and customizable ...

Marketing campaigns can be a hassle to organize and track, especially with the overwhelming amount of content in both digital and traditional media. Meet MarketWide, a user-friendly campaign ...

Alterian, one of the leading database marketing software platform providers, is now eyeing mobile as a growth opportunity. What's Alterian's take on mobile? Mobile is an important channel, and will ...

NEW YORK--(BUSINESS WIRE)--The National Center for Database Marketing (NCDM) 2008 Conference, co-produced by the Direct Marketing Association (DMA), and DIRECT magazine, will take place December 8-10 ...

Some people choose databases from Oracle Corp. because of their cutting-edge features, but Steve Helle, chief technology officer at Denver area database marketing firm NextAction Corp., wanted ...

Heineken is turning to database marketing in a bid to improve its consumer engagement. The new investment is intended to gain greater consumer insight and provide Heineken’s individual brand teams ...

Most B2B marketers recognise that email marketing is one of the most effective ways of reaching potential new customers – even cold prospects – and winning new business. It’s low-cost, quick to ...

Businesses are striving for new insights and maximum ROI from their customer data available across multiple digital channels. This data, and the way it is used for improved business performance, is ...