Google has a problem. The more the world moves to apps, rather than the web, the harder it becomes for the search company to monetize mobile. According to Nielsen, we spend dramatically more time with ...

Say you post a scrappy one-man-band Web site on the pros and cons of pet sweaters. Like any good Webmaster, you add links to pages on outfitting pooches in ponchos so people can track down additional ...

In the latest Google SEO office hours session, Gary Illyes answered how Google decides when to show links in Google Search to a company's mobile app. The short answer is deep linking; if Google can ...

For developers and users, mobile deep linking has been a fantastically anticlimactic technology. Deep linking has existed since iOS 2.0, a time when fewer than 1 in 10 of us had a smartphone and ...

Editor’s Note: Customizing Your Workflows with Deep Links is part of the MacStories Starter Pack, a collection of ready-to-use shortcuts, apps, workflows, and more that we’ve created to help you get ...

At Apple’s WWDC even on Monday, Apple announced many search related features but also touched on the new and improved iOS 9 method for App Deep Linking. Deep linking is a way for app developers to ...

Mobile usage has accelerated during COVID-19 restrictions, says Google. On Wednesday it announced a test that connects feeds to App campaigns and will expand deep linking to more ad formats, expand ...