“I don’t think the industry has settled on a definition. Programmatic is partially about RTB, partly about doing more automation around the process of buying and selling advertising. Programmatic is a ...

While the tsunami of buzz around “Programmatic Upfronts” reached new heights during the recent Advertising Week events, questions about what it really means remain. To some degree, I can see why — the ...

The programmatic ecosystem has never had more demand flowing through it. Yet for many publishers, revenue volatility persists. This paradox reflects a structural shift underway in digital advertising, ...

Today's online advertising approach. Ads are generated by computers based on a person's surfing and buying history. See targeted ad. THIS DEFINITION IS FOR PERSONAL USE ONLY. All other reproduction ...

Will color, font size, and image in ads change based on demographic, audience segment, and psychographics? Adapting context in which an ad is shown makes sense, but does programmatic creativity play a ...

Customer experience is the next competitive battleground. And when waging that battle, creativity is good, but the technology behind it is crucial. Programmatic media buying combines creativity and ...

“On TV and Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Scott Bender, partner, global head of publisher strategy and business ...