Discover how demographic data, including age, race, education, gender, and more, can enhance marketing strategies and help businesses plan for consumer trends.

*America’s multiracial population is expanding at a rapid pace, yet the systems used to measure race have not kept up with ...

Age is one of digital advertising’s most basic demographic targeting parameters – but most of the age data available across mobile exchanges is unreliable, according to mobile data company Pinsight ...

After the summer of 2020, many organizations and institutions in the US began to reckon with systemic racism. For some, the protests against violent and biased policing brought new awareness to the ...

Recent ancient DNA research and U.S. Census data both underscore the deep historical and ongoing complexity of human diversity. Studies of ancient genomes dismantle notions of pure genetic lineages, ...

UB departments and programs may consider collecting demographic data via surveys, Formstack, Google Forms, UB Marketplace, paper forms or other methods. At the same time, this information is ...