Denim is the only fabric with yarns initially dyed and then washed out to achieve its signature look. By challenging the way denim is traditionally made, Pakistan-based Soorty is saving an average of ...

The partnership sees Archroma and Jeanologia team on eco-conscious denim cleaning with an alternative to the traditional denim fabric washing process, including in some cases the mercerization, one of ...

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Approximately 380,000 pieces of SHEIN's denim apparel produced in 2024 were made using the Cool Transfer Denim Printing process, saving over 10,000 metric tons of water compared to traditional denim ...

The subject of washing denim jeans is surprisingly divisive. Just a quick ask around the office reveals that nobody has quite the same ritual for cleaning theirs: some opt for a fortnightly wash, ...

Denim is a staple piece in many people’s wardrobes and is always a safe bet when figuring out what to wear. They are staple in many people's closets, they have paved the way forward for many style ...

There’s a new denim wash taking over, and it’s about to make every denim outfit you wear this fall feel instantly cooler. Forget pristine, just-pressed jeans—the style set is gravitating toward what ...