YouTube is giving brands something they’ve been asking for. The question is whether getting it makes them want something it can’t yet provide. This week’s Future of TV Briefing looks at how ad tech ...

The Trade Desk built its dominance by being the obvious choice. It’s still the obvious choice. Just not as obviously as it used to be. On the surface, The Trade Desk is not a company in trouble.

This article is part of a new series in which Digiday challenges industry assumptions and explores why today’s long shots could be tomorrow’s inevitabilities. More from the series → The moment has ...

AI licensing has gone from niche to crowded fast: Meta, Microsoft and Amazon have entered the fray in the last six months, and publishers are now juggling a growing menu of deals — each with different ...

Pinterest intends to buy tvScientific to turn its intent-rich audience data into a performance engine that extends beyond its own app and onto the connected TV screen — effectively using CTV to close ...

Creators and the creator economy aren’t going anywhere, given the market has truly embraced just how important they are to the industry, and it’s no longer a nice-to-have. Which is why Digiday has ...

This article is a WTF explainer, in which we break down media and marketing’s most confusing terms. More from the series → Ad tech has a new acronym, dubbed “AdCP,” and it’s one backed by some of the ...

As marketing agencies embed generative AI applications into their work, they’re adapting their pricing models to account for the cost of AI tokens. Generative AI prompts and responses don’t come for ...

There was a time when landing on the first page of Google meant you were in business. Traffic followed, strategies scaled, and entire models were built on the back of those clicks. That foundation is ...

This Ad Tech Briefing covers the latest in ad tech and platforms for Digiday+ members and is distributed over email every Tuesday at 10 a.m. ET. More from the series → The great disruption promised by ...

YouTube is releasing a Gemini-powered Creator Partnerships suite of tools designed to help brands more easily find the right creators to work with and automate parts of the process like matching and ...

The legacy agency model, long overdue for a reckoning, is finally being rebuilt from the ground up — with creators at the center. The old agency model — brokering deals, manually sourcing talent and ...