Understanding the customer journey is nothing short of challenging, especially when your customers engage with you across multiple digital channels. To that end, Contentsquare has announced ...

The latest updates to the Five9 platform help companies create fluid experiences across digital and voice channels and unlock more value from their contact center data. SAN RAMON, Calif.--(BUSINESS ...

Effective customer experiences get a boost with the right digital analytics. Today’s customers frequently interact with organizations sharing valuable data through countless touchpoints. While privacy ...

New book addresses urgent need for C-suite execs to transition from intuition-based decision making to data-driven and advanced analytics strategies We believe that AI and advanced analytics liberates ...

Students are required to complete a total of 30 credits to complete the MS in Marketing Analytics and Insights degree. View the suggested course sequence for a 1-year full-time student. The purpose of ...