A new study shows how websites and apps gather people’s sensitive health-related information, sometimes without consent, and channel it to the social media giant to generate business. Digital health ...

Digital marketing, for the most part, is simple. Nowadays anyone can set up an ad campaign on Google or Facebook and start driving the clicks. The competition is high and looks everyone wants a piece ...

New data shows buyers jumping between watching, browsing, and buying, forcing marketers to rethink rigid funnel models. The ...

The landscape of digital marketing is changing, creating new problems, but maybe it’s worth looking at an old solution. There is a profound change happening in B2B marketing, our route to our buyers' ...

What you need to ask if you want to better understand, influence and measure your own dark funnel in 2023. Remember the quote of debatable origins that goes something like this (I’m paraphrasing), "I ...

That digital-first approach changes one of the fundamentals of the sales journey that has been held close to marketers’ hearts for decades – the funnel. Digital has added nuance to the funnel because ...

Conversion funnels are essential for any business looking to maximize sales and drive customer engagement. By analyzing each step of the funnel, companies can identify opportunities to optimize their ...

Alex Quin is CMO of award-winning Digital Marketing firm UADV. He is a full-stack marketing expert, global keynote speaker & podcast host. Most visitors to your website are probably not ready to make ...