Direct mail marketing is a proven method to help gain customers at quick-service restaurants. It provides a tangible method for reaching both loyal customers and potential diners. Internet data ...

How compelling was the call to action on your last direct-mail postcard? Did you meet or exceed your goal response rate? If not, and your postcard headline and body copy are in great shape, chances ...

Working with their local post offices or professional list brokers, small business owners can create targeted sales mailings within their budget to maximize the success of their direct mail campaigns.

A 30-year veteran of the direct mail and digital industries, Lori joined NaviStone in 2016 as the Chief Revenue Officer. Direct mail. Who doesn’t love it? Sure, we’ve all gotten junk mail and would ...

Postcards are still one of the most effective and efficient methods of marketing available today. Even with all the digital sales and advertising going on, direct mail postcards still work and can ...

Ashley is the Marketing Director of Mailing.com, which supports the direct marketing programs for many popular U.S. brands. Not yet. However, if we don't take advantage of the data and digital ...

Creating your own postcards at home is not too difficult. Here is what you need and how to do it.

It would be great if online marketing—websites, pay-per-click, email, etc.—were all you needed to get the most out of your business's marketing plan, but that just isn't the case. Could you make it ...

How effective was the call to action on your last direct-mail postcard? Did you hit or surpass your target response rate? If not, and your postcard’s headline and main text are solid, it’s likely your ...