Christine Benz: Dave, I sense that a lot of people who wear that market strategist cap at other firms are kind of top-down. They’re not necessarily leveraging the bottom-up research that you are. Do ...

As organizations race to implement generative AI and agentic AI systems, they face a critical choice between: • Top-down innovation involves a strategic mandate, such as from the C-suite, for AI ...

Despite widespread investment in AI, we are still seeing the adoption of superficial AI initiatives that are failing to deliver tangible value where it matters most. This is particularly true when AI ...