Dynamic pricing often gets blamed for inconsistent price changes. Customers see mismatched numbers and assume the pricing ...

You've probably never thought about it, but the humble price tag has been fighting for us for over a century. Now that price tag is facing extinction with dynamic pricing swooping in to overtake it.

"It might be tempting to blame the seller." Amazon under fire after researchers uncover troubling pricing trend: 'Pivotal role' first appeared on The Cool Down.

Instacart users across the country may be paying more for the same groceries because of secret price tests powered by artificial intelligence, according to a new study. Consumer Reports released its ...

Around a dozen states have introduced legislation that would upend the way hotels, airlines, and OTAs set prices.

Pricing is tricky for business owners. You want to receive optimal revenue for your products or services, but you don’t want to price yourself out of the market. Today, companies have much more ...

The Uber ride that increases in price when it's rush hour or raining, the fare for a flight that costs more with every minute you stay on the airline's website, the concert ticket that at peak demand ...

Imagine refreshing an online shopping cart only to see the price of your favorite jacket jump $20 in minutes. This is the reality of dynamic pricing in today’s AI-driven markets. As a digital product ...

(New sNatio n) — What you pay for a Delta Air Lines ticket may soon depend less on timing and more on what an algorithm thinks you’re willing to spend. About 3% of Delta’s domestic ticket prices are ...