Affect vs. Effect: What's the difference? Tricky English vocabulary can often lead to confusion, and one of the most commonly misused word pairs is affect vs. effect. These two words are often misused ...

A user on Twitter asked me recently about the difference between “affect” and “effect.” Specifically, she wanted to know which to use in the phrase “the affect/effect of celebrity endorsements.” The ...

Experts don't know exactly what causes the Mandela effect, or false memories shared by a group. It may happen when your mind blends events and images or tries to fill in gaps with prior knowledge.