Traditionally, Web analytics of on-site behavior and email metrics have peacefully co-existed in separate silos. Once a message gets its audience to a site, many email marketers believe their work is ...

Litmus, an email marketing provider, today launched Apple Audience Report in its Email Analytics feature. This analytics report allows marketers to garner a baseline of Apple Mail usage among email ...

SAN FRANCISCO--(BUSINESS WIRE)--Keen IO, the data analytics platform company, today announced it has partnered with SendGrid, a leading customer communication platform that drives engagement and ...

Google announced two new features in Google Analytics updates that aid how users manage the administration of reports. It issued a redesign of the administration page and an email scheduler update.

Overview: Email marketing remains one of the highest-ROI digital channels in 2026.Modern platforms focus on automation, personalization, and compliance.Choosing ...

SparkPost has launched a tool that it says can reduce the time it takes to create and send effective emails. The new service, SparkPost Deliverability Analytics, is designed to “help improve overall ...

Clearwell Systems, a Santa Clara email analytics company that lets employees search and manage correspondence related to things like litigation and regulatory issues, has raised $17 million in a third ...

Email service provider Adestra has launched a new product that allows users to identify the conversion rates of their email marketing campaigns using any web analytics provider they like. Adestra says ...

SEATTLE, March 8, 2021 /PRNewswire/ -- The average email response time of professionals is 3h 38m 31s during work hours, according to new research from EmailAnalytics. The research, which analyzed 565 ...

Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign ...