CEO of Idea Grove, a unified PR and marketing agency, and author of the upcoming book “Trust Signals: Brand Building in a Post-Truth World.” Many businesses include email as part of their marketing ...

When you visit a website, you’ll often see a pop-up window presenting the option to enter your email address to receive a discount or free shipping. After entering your email address, you can take ...

The following excerpt is from Susan Gunelius‘ book Ultimate Guide to Email Marketing for Business. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound Creating and displaying opt-in forms ...

Faced with an overwhelming amount of messages coming from a variety of brands, consumers are feeling a newfound sense of “ad fatigue” – and their shields are going up. Spam filters, junk filters, ...

Most Internet businesses understand that a thoughtfully planned, smartly executed, permission-based email program can drive traffic to their Web sites or stores, increase sales, reinforce brand ...

The idea of sending an opt-in (or "re-opt-in") campaign to subscribers to verify email permission is not new, but interest in these campaigns is increasing. Over time, a portion of your email list ...

Collecting data is one of the most powerful things that you can do as a business. Any data that you acquire is yours to keep, and nobody can take it away from you. You no longer have to fight social ...

Opinions expressed by Entrepreneur contributors are their own. When someone signs up for your e-mail list–whether they found you online, received a forward or referral, or they signed up in person at ...

There are plenty of reasons for email marketers to pay attention to their unsubscribes—some of them obvious, others less so. Of course, among the actions our subscribers may take—opening email, ...