Fighting Dirty Method co-founder Eric Ryan is no stranger to tackling giants. Ten years ago, he and co-founder Adam Lowry launched method, a line of cleaning products, among heavy hitters such as ...

“I’ve learned that more companies die from indigestion–taking on too much–than they do from starvation–not having enough capital and growing too slowly. When Method launched air fresheners, we put so ...

Adam Lowry and Eric Ryan, high school pals from suburban Detroit, are not exactly the kind of folks you would expect to launch a cleaning products business. They are, for lack of a better word, slobs.

Marketer Ryan and chemist Lowry were old school acquaintances who reconnected and collaborated to found the green cleaning company, Method, and brought style to the stodgy, mature market. In the 10 ...