Opinion

Unity Promises Deluge Of New Games Prompted Into Existence By AI As Its Stock Tanks

As reported by GameDeveloper, the new Unity AI beta is planned to launch at the GDC Festival of Gaming in March. In a recent earnings call, Unity CEO Matthew Bromsberg stated, “AI-driven authoring is ...

Unity's CEO just explained why Google's AI can't replace game engines (and he's right)

Unity stock is getting hammered as AI fears escalate.
Business Wire

Unity Forms AI Council to Accelerate AI Product Innovation

SAN FRANCISCO--(BUSINESS WIRE)--Unity (NYSE: U), the operating system for games and interactive experiences, today announced the creation of the Unity AI Council. The Council will bring together ...
Seeking Alpha

Unity targets $415M-$425M Q2 revenue with focus on AI-driven ad platform growth

CEO Matthew Bromberg highlighted that Unity exceeded its revenue guidance by $20 million and adjusted EBITDA by $19 million in Q1 2025. The company attributed this to strong performance in both the ...
Pocket Gamer.Biz

Code Maestro Launches in public beta as AI copilot for Unity developers

The tool speeds up development by automating repetitive tasks and keeping focus on core game creation. Developers can use natural-language prompts to handle script refactoring, bug fixing, updates, ...
adexchanger

Unity’s AI Ad Platform Is Out Of Beta After A Complete Rebuild

If you’re a mobile platform with access to a vast amount of gaming data, well, then it’s pretty much a foregone conclusion that you’re gonna launch an AI-powered ad platform. AppLovin has Axon and now ...
Hosted on MSN

Unity Software, the Underdog Poised to Power the Physical AI Revolution

Wall Street loves writing obituaries too early. Back in 2020, for example, Unity Software (U) was one of the hottest IPOs in tech. Investors couldn’t get enough of the pitch: a rendering engine that ...

Unity will soon let you create casual games using simple text prompts

Unity is preparing to roll out a new AI tool that can generate playable casual games from simple text prompts. The post Unity will soon let you create casual games using simple text prompts appeared ...
GamesIndustry

Unity on AI, new tools, and recovering from the Runtime Fee

To use some technical business parlance, Unity has had an absolutely shocking few years. After establishing itself as the near-de facto game engine for indie and mid-tier developers in the 2010s, it ...
Morningstar

Unity Forms AI Council to Accelerate AI Product Innovation

Jia Li of LiveX AI and Julian Togelius of NYU and modl.ai announced as first members Unity (NYSE: U), the operating system for games and interactive experiences, today announced the creation of the ...
Seeking Alpha

Unity Forms AI Council to Accelerate AI Product Innovation

Jia Li of LiveX AI and Julian Togelius of NYU and modl.ai announced as first members “AI is transforming our industry and accelerating the volume and pace of game creation,” said Matt Bromberg, ...