Key takeaways from these viral successes include: Authenticity: Being real and relatable often beats slick production.

Make ads interactive so people actually get involved, not just glance at them. Think games, quizzes, or things they can click ...

Video games have moved beyond mere entertainment; they’ve become a thriving hub for brand engagement, allowing companies to connect with consumers through unique, immersive experiences. By the end of ...

Are you intrigued by the world of video production and creation within advertising and digital media? The content development industry has rapidly evolved over the past two decades, fundamentally ...

The author is vice president of revenue for Waymark. Two and a half years ago, radio had an AI awakening. Station managers, sales directors and creative teams suddenly found themselves staring at the ...

The annual 'letter' from Neal Mohan outlines the platform roadmap for 2026 with 4 priorities and themes that video marketers need to know ...

Everyone has been proclaiming video as the crown jewel of marketing for more than a decade now, and its power only seems to increase with time. A whopping 91% of businesses used video as a marketing ...

What if creating professional, eye-catching video ads was as simple as typing out a few ideas? Enter Google Veo 3, a innovative AI tool that’s transforming how businesses approach video advertising.

A majority of ad buyers are currently using generative artificial intelligence (AI) for digital video creation, according to data from the Interactive Advertising Bureau (IAB). Thirty percent of ...