The acronym SMART stands for specific, measurable, attainable, realistic and timely. Using SMART in advertising creates a clear-cut path to preset goals. With a defined timeline to achieve the SMART ...

Marketing involves the process of attracting and retaining customers, sharing news about new products and keeping customers aware of the company. Within each company, the marketing department serves ...

Obviously, every company wants to make progress in all of their marketing endeavors. Unfortunately, simply wanting this does not make a sustainable business plan. You likely already know this, but do ...

One of the things I struggled with the most when I was a marketing manager at a SaaS company was learning how to set goals for our department. It sounds like a simple-enough task, but over time I came ...

Alice found herself in a strange and wonderful land where she met the Cheshire Cat. She asked for directions and learned a valuable lesson: It doesn’t matter what path she takes if she doesn’t know ...

Here’s a big question that may or may not make you squirm: Are you reaching your content marketing goals? If you reluctantly whispered “no” and felt uncomfortable, that’s okay. We can fix this. You’re ...

You've probably heard it before: Email marketing is one of the most effective marketing channels for businesses of all sizes with a reported ROI of up to 40:1. But, at the same time, email is not ...

In the cut-throat world of digital marketing, everyone’s chasing that elusive ROI. And when it comes to marketing tools, content marketing often steals the spotlight. But here’s the thing: to make ...

Companies trying to make their workforces more diverse can struggle to attract applicants from marginalized communities, note Chicago Booth’s Erika Kirgios, University of Southern California’s Ike M.

B2B marketers are often pushed and pulled between opposing forces, leading to murky data strategies and unclear marketing goals. With regard to data, B2B marketers often are under pressure to expand ...