Qualitative marketing differs from quantitative marketing by addressing promotional advantages you can't use numbers to describe. Small businesses typically have limited resources, so qualitative ...

If you don't understand all of the "Four Ps" of marketing, you'll be short-changing your company as you try to increase sales. If you're hiring someone to handle your marketing, make sure you know ...

Everyone likes to watch videos on the web. According to official statistics from YouTube, they have " over a billion users — almost one-third of all people on the Internet — and every day people watch ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Opinions expressed by Entrepreneur contributors are their own. Influencer marketing has been a growing trend in digital marketing over the past few years, and it’s only gaining momentum in 2017. B2C ...

In my last article, I gave you a solid content marketing strategy that you can steal. Now I’m keeping my promise to share how entire businesses have been built with content marketing. First, I’d like ...

Marketing is especially important for small businesses that want to expand their reach. Learn how seven businesses found ...

From Fritz Lang’s 1927 sci-fi epic Metropolis, to more recent incarnations in films like The Terminator and The Matrix, science fiction has always been fascinated by artificial intelligence (AI). But ...

Doing things differently is difficult and demands commitment and hard work. That’s the reason examples of disruption are rare – particularly in the traditional, risk-averse world of B2B marketing.

When it comes to nonprofit social media marketing, the idea is the same as social media marketing for any type of business. The challenge, however, is that we tend to think that everything is ...

Opinions expressed by Entrepreneur contributors are their own. Since Instagram’s inception, the platform has redfined social-media engagement. It is now the ultimate territory marketers set out to ...

It's marketing heaven for 6 seconds at a time as we look at the brands that are using Twitter's 3-month-old video app most inventively. Jennifer Van Grove covered the social beat for CNET. She loves ...