AUBURN HILLS, Mich. — In an effort to help dealers cultivate an image separate from the Dodge Brand, Ram Truck is launching its new marketing and advertising campaign on a variety of platforms. The ...

In one corner, there's the $73,000 RAM 1500 RHO, complete with a twin-turbo straight-six engine delivering more horsepower and torque than any naturally aspirated V8 engine in the scene. In the other ...