Facebook is the social network with the broadest audience. Make the most of your Facebook business advertising and marketing with these strategies.

Brian Carter tells us about a free white paper that runs down 52 Facebook advertising tips and best practices. He wrote the piece, combining his own experience creating and optimizing Facebook ads for ...

John Yi said advertisers can impart a sense of urgency and increase conversion rates with limited-time offers -- click now, deal ends soon, etc. But only include this in the ad copy if it's true, ...