Ad operations don’t always get easier when a publisher has a strong first-party data foundation to build on. Ancestry.com can ...

To help B2B teams adapt, Vereigen Media has made first-party data the foundation of the modern GTM strategy. This approach ...

For decades, independent retailers built customer relationships the old-fashioned way. Handshakes, trust, memory and a good POS receipt drawer. The most valuable asset in your business may no longer ...

Built for automotive retail, the PureCars platform integrates a robust Customer Data Platform (CDP) with production-ready AI. At NADA 2026, PureCars will highlight new advanced AI capabilities that ...

With all the focus on first-party data -- for advertisers, and media platforms (TV networks and streamers) -- now comes a new spin, with agentic artificial intelligence (AI) trends. “I have a feeling ...

Anonymised, an AI data platform that helps publishers and advertisers understand, reach, and measure incremental audiences ...

A QR Code scan is like a raised hand in a crowded room. It's voluntary, visible, and tells you exactly who's interested. Compare that to website cookies, which are more like secretly following someone ...

The main thing to know about first-party data is that it’s your property right. Think about it like this: You bought a farm (maybe somewhere in Connecticut or California), and you’ve got your chickens ...

A 'scan me' QR code sign and payment terminal on a cafe reception table. A QR Code scan is like a raised hand in a crowded room. It's voluntary, visible, and tells you exactly who's interested.