When it comes to clothes shopping, nothing can replace the in-person experience of trying on an item in the changing room. But are fitting rooms safe in the midst of the COVID-19 pandemic? Some major ...

The fitting room is shaping up as the next frontier in the mobile transformation of in-store experiences, with Macy’s currently testing a program in one store and other retailers exploring similar ...

American Eagle Outfitters is testing a screen-powered service that helps in-store shoppers find additional clothing styles and sizes without leaving the fitting room. The interactive dressing rooms ...

Shopping can be an emotional experience, and retailers hope that the emotions consumers feel are positive ones, like excitement at finding a bargain or satisfaction at filling a need. But apparel ...