Gamification was not long ago the darling of business talk. Successful initiatives like Volkswagen’s campaign The Fun Theory proved that incorporating elements of games can help achieve tangible goals ...

The following post was published on the Knowledge@Wharton website on December 5, 2012. Can work be fun? Is it possible for customers to have the same deep engagement with an organization's products or ...

Have you ever wondered how companies make their products and services more interesting and fun? Well, they use something called “gamification” in their marketing. But what exactly is gamification? In ...

Got gamification yet? If you don’t, you’re not alone — according to Gartner, fewer than 5% of organizations worldwide are using gamification. But get ready: Analysts expect enterprises to start ...

Austin is Co-Founder and CEO to Outfield a CRM company that focuses on leveraging game theory to drive CRM adoption and sales productivity. While the word “gamification” is a 21st-century addition to ...

Who was there: "The Great Gamification Debate" at this year's Game Developers Conference featured two teams. On the pro-gamification side was Jane McGonigal (Social Chocolate), Margaret Robertson ...

Mobile apps have become a critical customer engagement channel for retailers as they try to create and capture more value for, and from, their customers. It’s no surprise that industry research and ...

Opinions expressed by Entrepreneur contributors are their own. Lots of people get confused by the term “gamification.” The “game” part of the dictionary-recognized word can be considered somewhat of a ...

PlayStation Plus was not something that many PS players were fond of when it was first released as it took away the free online gaming aspect that sort of gave PlayStation a competitive edge over the ...

Gamification is like events on steroids. It gives attendees a sense of achievement, triggers strong emotions of happiness and excitement, and gives your event the much-needed engagement muscle. Want ...

All kinds of methods have been used to generate commitment, whether in business, at work or at school. Among the various tools, there's one that's frequently in the news today: gamification. Indeed, ...