Consumer companies and investors that only just wrapped their head around Generation Z have another thing coming for them: Gen Alpha.

LA-based Sharleen Ernster is a mother of two daughters, aged 14 and 16. Some years ago, Ernster says, she hadn’t heard of Brandy Melville. But today, her Gen Alpha daughter influences “probably 50%” ...

Kids these days...they talk about their feelings and consider therapy a normal part of healthcare. It's (mostly) all good news.

Forbes contributors publish independent expert analyses and insights. Dr. Tracy Brower writes about joy, community and the future of work. Gen Alpha is growing up fast and it’s time to focus on who ...

Gen Alpha teens, dubbed by consumer insights platform Attest as the ‘Autonomous Generation’ for their independence, creativity and digital fluency, are spending more time gaming than they are watching ...

Ali Hussain has a background that consists of a career in finance with large financial institutions and in journalism covering business. Vikki Velasquez is a researcher and writer who has managed, ...

This is childhood now. Screen-mediated. Algorithm-shaped. Seamlessly hybrid. And for parents, especially elder millennial parents like me and some gen-X’ers who had kids a little later in life, ...