When it comes to Gen Alpha slang, most of it is a bit of a headscratcher. There’s “chicken banana,” “skibidi toilet” and ...

Crocs have stayed firmly in rotation with Gen Z and Gen Alpha for one simple reason. They work for everyday life. Right now, the styles getting the most wear are not novelty pairs but shoes that offer ...

What was your first introduction to beauty? Chances are that the first product you played with wasn't made with your young skin in mind—maybe it was a moisturizer borrowed from your mom's vanity or a ...

I'm a millennial mom who started using slang with my Gen Alpha kids. After the initial shock, it brought us closer together.

Parents are starting to pass on ultra-processed snacks and reach for options with simpler ingredient lists — often influenced ...

Technology moves fast. Culture moves faster. As Gen Alpha, the first fully digital generation, comes of age, they’re challenging brands to rethink what designing for the future really means. For years ...

If your child has recently called someone a “choppleganger” or you’ve overheard the word floating around on TikTok, YouTube or in group chats, you’re not alone. The playful term has started popping up ...

Claire’s has launched a new sensory-driven retail campaign, “A Girl SMR at Claire’s,” aimed at attracting Gen Alpha shoppers through immersive in-store experiences and creator partnerships. The ...

LANSING, Mich. (WLNS) – It’s Parenting Connection Tuesday, and 6 News is here for you with tips, strategies, and helpful reminders from child development experts on how we can be better parents and ...

The linguistic contributions Gen Zers brought to our society are officially vintage in the face of Gen Alpha’s influence. Born after 2010, this iPad generation is fluent in a rapidly evolving language ...