Need a fast pass to Gen Alpha slang? No cap, this will help you keep up.

The sixth generation of Glock pistols arrives as a careful evolution, not a clean-sheet redesign, aimed at fixing long-standing complaints while preserving the core formula that made the brand ...

In just a few years, the first students from Generation Alpha will begin their college search. Born after 2010, they are entering higher education as true digital natives whose earliest memories ...

A study by Robert Walters finds 57% of Gen Z say they would rather pursue career advancement as individual contributors than take on traditional middle-management roles.

Forbes contributors publish independent expert analyses and insights. Jeff has written about travel, sports & loyalty w/ a focus on Gen Z. You can’t ask a Gen Zer what “6-7” means. I mean you can ask ...

Data shows Gen Z’s rising engagement with wine is driven by lighter styles, values-focused buying habits, and tasting rooms that emphasize connection and transparency over traditional cues. Stephanie ...

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