Wondering why you don't really vibe with your Gen Z cousin or Boomer parents? A neuropsychologist explains why generations ...

The Mather Institute report found that the generations are more alike than stereotypes may suggest, particularly around technology adoption.

How one era changed everything about the culture — and why we’re so nostalgic for its creations. Gen X How one era changed everything about the culture — and why we’re so nostalgic for its creations.

For Gen Xers, many of them had to grow up figuring out life on their own. That mindset has managed to help them in many ways, but might have also given them some bad habits as well. The habits that ...

Forbes contributors publish independent expert analyses and insights. Shelley E. Kohan covers the retail industry and is based in New York. Gen X consumers expect intuitive, low-friction digital ...