Veteran adman Prabhakar Mundkur writes on whether minimalist branding is making logos lose their distinct identity ...

The issue emerged soon after Godrej Industries Group introduced the new mark following the restructuring of its businesses.

Godrej Industries’ new GI corporate identity has drawn online comparisons with existing logos, prompting the company to ...

Godrej Industries Group denied the allegations, saying its GI mark is original, distinct and legally sound, noting its simple ...

Geometry, WPP's omni-channel brand experience agency operating in 56 markets around the world, has unveiled a new brand identity reflecting the changes it has gone through since it was launched in ...

Renault has revealed a new logo, a geometric version of its diamond-shaped design which has been in use since the 1920s. While the brand’s diamond logo has existed since 1925, the previous iteration ...

After social media users flagged similarities with Australian agency Guerrilla’s logo, the company says its GI identifier ...