Google Analytics 4 now allows exporting user data to BigQuery. The data includes audience membership, predictive metrics, and last active timestamps. Exporting user data enables better analysis, ...

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Google has added new agents to its BigQuery data warehouse and Looker business intelligence platform to help data practitioners automate and simplify analytics tasks. The data agents, announced at the ...

Google Cloud Platform is seeing strong demand for its analytics tools and BigQuery as it ramps up its sales team under CEO Thomas Kurian. Here's a look at how the cloud leaders stack up, the hybrid ...

Lytics, a next generation customer data platform (CDP), today announces the launch of a new clean room solution powered by Google's BigQuery and BigQuery’s Analytics Hub. With ever-changing and ...