With the sunsetting of Universal Analytics complete, Google can turn its development attention to features in the current analytics version, GA4. Its latest GA4 feature is a long-awaited feature, ...

Many Google Analytics users have been reporting that GA4 is missing partial data starting on Wednesday, November 13, 2024. The data seems delayed more than it is normally delayed for some users. Not ...

GA4 is underreporting website traffic, according to multiple support threads. Real-time analytics remain accurate while historical data is affected. Google hasn't officially addressed the problem.

Google’s new open-source tool lets AI models like Gemini access Google Analytics data through natural language queries. You can get answert questions like “What were my top products last month?” ...