Google's stalwart search button has a new neighbor: AI Mode. The artificial intelligence feature is being tested directly beneath the Google search bar beside a "Google Search" button, replacing the ...

Google appears to be testing a new feature for Search that will allow you to give the results page a touch of color.

Google’s Campaign Mix Experiments beta lets advertisers test multiple campaign types and budgets together to find what works ...

Alphabet's (NASDAQ:GOOG) (NASDAQ:GOOGL) unit Google said it is upgrading AI Overviews with Gemini 2.0, expanding it to more people, and introducing a new experimental AI Mode. On Wednesday, Google ...

Google is testing 3rd party endorsements in Search ads, adding publisher logos and quotes to introduce external validation into paid results.

Incrementality testing in Google Ads is suddenly within reach for far more advertisers than before. Google has lowered the barriers to running these tests, making lift measurement possible even ...

Google is testing tweaks to the Google TV interface, making it easier than even to find free-to-play content across apps.

As previously spotted, Google Search is working on a new “AI Mode” that offers a “persistent place” to ask more “open-ended / exploratory questions” and get generated AI Overview-style responses.

Google is testing "AI Mode" search on its homepage. The new feature, though not widely available yet, is located directly beneath the Google search bar beside a "Google Search" button, replacing the ...