Typically, H&M is a go-to for trendy, of-the-moment items, but the brand continues to refine its sartorial approach via its Studio Collection, which first debuted over a decade ago. This season, the ...
"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." When creative advisor and head of design for womenswear Ann-Sofie Johansson started crafting H&M’s Spring ...
When creative advisor and head of design for womenswear Ann-Sofie Johansson started crafting H&M’s Spring 2026 studio collection, she began thinking about eccentricity in fashion. The team was trying ...