On Jan. 16, Apple Music dropped its Super Bowl 60 halftime show trailer. The minute-long clip sees Bad Bunny dancing to his 2025 track, "Baile Inolvidable" ("Unforgettable Dance") with a rotating carousel of dance partners underneath a venerable red tree.

Walking through the streets of Spanish Harlem in New York City these days means hearing Bad Bunny’s music pouring out of neighborhood bodegas — a familiar soundtrack as Latino communities across the c...