Plus: Can AI-Generated Works Be Copyrighted? Falling Consumer Confidence Translates To Less Spending, NIL Payments In New Spotlight, Kate Spade Partners With Equii ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 6 hours 31 min ago By Ad Age Staff - 10 hours 48 min ago By Ewan Larkin - 11 hours 7 min ago By Parker Herren - 12 hours 6 min ago ...

Today’s CMO is more data-driven, digital and customer-focused than ever. As a leader, you must understand your organization’s ...

Very soon, you won’t just deploy AI agents—you’ll buy them. Creative ideation agents, merchandising agents, media optimization agents and customer-care agents: Each is a purchasable “unit of work” ...

DENVER, Dec. 2, 2025 /PRNewswire/ -- Findings in Confessions of a CMO, a new global report by Worldwide Partners, challenge a common sentiment that the role of Chief Marketing Officer is diminishing.

Right now, as technology changes daily, chief marketing officers face exceptional levels of change and uncertainty. But it’s not for the first time (or the last). During the COVID-19 pandemic, nearly ...

Same executive board, different roles. Historically, that’s been how CIOs and CMOs work and operate across a company. But as we close out 2024, this siloed approach must come to an end. For brands to ...

Modern businesses are increasingly turning to fractional CMOs as a practical alternative to traditional executive hiring. These leaders charge lower rates per hour, giving you access to marketing ...

Culture isn’t soft power. It’s the system that transforms marketing from a cost center into an engine of business results. When Peter Drucker said, “culture eats strategy for breakfast," he referred ...