Social media algorithms determine what billions of users see daily, yet most creators barely scratch the surface of how they operate. Platforms prioritize content ranking using engagement metrics, ...
This article was co-authored with Emma Myer, a student at Washington and Lee University who studies Cognitive/Behavioral Science and Strategic Communication. In today’s digital age, social media has ...
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AI-powered bots increase social media post engagement but do not boost overall user activity
A recent study shows that AI-powered social media bots can increase user engagement on posts, but they fall short of encouraging users to post more overall. Subscribe to our newsletter for the latest ...
Social media algorithms keep seniors scrolling through outrage instead of family updates, increasing isolation despite promises of digital connection.
This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. A growing share of leadership signals now arrive through social media feeds rather than ...
Effective Facebook engagement boosts organic reach by using smart social media strategies focused on authentic interactions; no paid ads needed. Pixabay, Firmbee Facebook remains one of the most ...
A nonfiction examination of how social media conversations, misinformation, and algorithms contribute to political ...
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