How humans retrieve information has changed forever. Unlike with Google, AI is trained to generate an answer tailored to the user’s intent. Results pages are making place for short, rich and ...

The first wave of artificial intelligence adoption was driven by excitement. Organizations rushed to deploy generative AI tools, automate processes, and explore what could be done faster with AI.

AI assistants are quickly becoming the first stop for people who are deciding what to buy. Instead of starting on Google, more customers now ask ChatGPT, Gemini, Claude, or Perplexity which product or ...

Brands have built their digital experiences on Google’s search algorithm, but that needs to change as consumer behavior ...