Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic advertising is no exception. While programmatic providers are equipping their solutions with more and more ...

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

Discover how B2B programmatic advertising can accelerate pipeline growth by leveraging ABM, intent data, and multichannel ...

As marketing ecosystems grow more complex and accountability pressures increase, programmatic advertising is at a pivotal moment. Brands and agencies are being asked to justify marketing budgets ...

Fragmentation was on the list of hot topics at Cannes 2025. Allison Schiff, Managing Editor of AdExchanger sat with MiQ’s Tom Richards to learn how MiQ is unifying the complex programmatic landscape ...

Talk to some of the big ad-tech firms and they’ll often tout their focus on ensuring ad inventory is brand-safe. They’ll note how their content teams remove any websites that serve risky content from ...

Automated advertising has entered a new era. In late 2025, two developments emerged that stand to remake the programmatic advertising infrastructure: the introductions of Ad Context Protocol (AdCP) ...

AdCP’s creation is a testament to the fundamental changes AI is driving across all sectors of the advertising industry. While many investments in AI have been in data analysis and campaign ...

StackAdapt has launched what the company claims is a first of its kind integrated email and data hub that will bring martech and programmatic advertising under a single platform. StackAdapt co-founder ...

We team with Curated Media to look at how curation can help advertisers find the balance between the need for campaign scale ...