Featuring Rainer Strack, BCG, co-author of the recent HBR article, “Use Strategic Thinking to Create the Life You Want.” Complimentary HBR Webinar Monday, April 15, 12:00 pm EDT In corporate strategy ...
Forbes contributors publish independent expert analyses and insights. Rebecca Shaddix covers overlooked aspects of big data and technology. Oct 28, 2024, 10:45am EDT Attribution in marketing gets a ...
How do you create a successful automation strategy for a marketing program? A key step is mapping each part of the customer journey to actions (what needs to happen) and automations (elements of the ...
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