You might say it’s just a pigment of your imagination ...

Scientists conducting targeted retinal stimulation claim to have discovered a new color. In a study published in Science Advances on April 18, a group of five researchers stimulated retina cells in ...

Described as a kind of blue-green, the new color—named “olo”—can only be seen using lasers to manipulate certain ...

The human eye can see millions of colors — but no eyes have ever before beheld “olo.” Only five people on the planet have witnessed this brand new color, thanks to the efforts of a team of researchers ...

Just when you think you've seen it all, researchers claim to have developed a way for people to see a color the human eye has previously never seen before. They're calling this new shade 'Olo.' I want ...

They say that eyes are the windows to the soul. Often, a person's eye color is the first thing we notice about them when we meet them. And undoubtedly, every eye color shines with its own beauty.

The new color, "olo," is a hyper-saturated version of blue-green Getty Scientists conducting targeted retinal stimulation claim to have discovered a new color. In a study published in Science Advances ...