Some marketing campaigns focus on getting customers to perform a specific action -- for example, to purchase an item or invest in a service. Other marketing efforts aim to develop the image of a ...

This old saying carries more weight now than ever before. Today, however, the true king of content is images. The three fastest-growing social platforms, Instagram, Pinterest and Tumblr, are ...

In-image advertising is another buzzword to hit the digital marketing world in recent years. But not all in-image ads are created equal. A large portion of in-image advertising, a form of advertising ...

Like many fashion labels, Rocawear didn’t immediately begin advertising when it launched. Unlike most brands, it really didn’t need to. The man behind Rocawear, Shawn “Jay-Z” Carter, was a walking ...