White isn’t traditional for Indian brides. Now, some are putting a modern stamp on an ingrained wedding tradition ...

CEO Kelly Cook speaks to WWD about their partnership with Kynah to bring South Asian wedding wear into an accessible price range, serving a fast growing, culturally diverse bride.

'No one told me that the bride had decided to forgo Indian attire and wear traditionally Western wear,' she wrote on Reddit Getty A woman is looking back on a questionable style choice for a wedding.