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AI models can secretly influence each other — new study reveals hidden behavior transfer

A new study from Anthropic, UC Berkeley, and others reveals that AI models may also be learning from each other, via a phenomenon called subliminal learning, not just from humans. Not exactly ...
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Dentsu launches new influence model with CSA as brands shift from reach to relevance

Dentsu South Africa today announced the launch of Dentsu Influence, powered by CSA, a new influence and cultural offering designed to help brands grow in a market increasingly shaped by creators, ...