(RTTNews) - Just after a few months of introducing advertisements in Prime Video, Amazon (AMZN) is now planning to introduce three new commercial formats to boost customer engagement and sell stuff.

Leaning into connected TV and stomping on the gas when it comes to interactive advertising, BrightLine said it is launching an Accelerator PTM (pedal to the metal) collection of ad formats. One of ...

A number of cross-platform projects were considered, looking to tap into StarHub’s pay-TV, internet and mobile phone capabilities. One such project, an interactive drama under the working title ...

With DVR services and videos on demand, Cox Communications is no stranger to interactive TV. Now the company is taking it a step further with its Tulsa-area cable services - it's offering interactive ...