Pull together the key stakeholders in sales and marketing and get them into the same room. Make sure experienced, in-the-trenches resources from both teams are assigned to the project —this is not the ...

Implementing a lead scoring model in a law firm can significantly enhance marketing and business development efforts. However, attorneys often have valid concerns and objections to adopting new ...

Law firms leaders and legal marketing mavens know how important it is to make every marketing effort count but often struggle to wrap their arms around how to evaluate their efficacy. I know I’ve been ...

While your company’s marketing team focuses on generating more sales leads, it’s up to the sales team to close the deal. It sounds like a straightforward process where both departments play to their ...

Thinking of implementing a lead scoring system, but not sure if your organization is ready to undertake that kind of effort? Here’s a short checklist to help you determine if a lead scoring project is ...

As we move forward in an increasingly digital and customer-centric business environment, mastering these strategies will be paramount for any organization looking to thrive and excel. Lead scoring and ...

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...