You might say it’s just a pigment of your imagination ...

Physicists and vision scientists are lining up behind a provocative claim: the rich color we call purple is not a property of light at all, but a story the brain tells itself. Light in the real world ...

The world is awash with the color purple — lavender flowers, amethyst gemstones, plums, eggplants and purple emperor butterflies. But if you look closely at the visible-light portion of the ...

Former NBA star turned entrepreneur Baron Davis, who has always been known for his impeccable sartorial style, famously said: “If you want to make a statement, wear purple.” Similarly, if you want to ...

For decades, people have speculated about Hollywood icon Elizabeth Taylor's eyes, questioning their true hue: Are they blue velvet, deep purple or vivid violet? Such is the legend surrounding Taylor's ...

Gear-obsessed editors choose every product we review. We may earn commission if you buy from a link. Why Trust Us? The human eye does not actually see purple, as purple is not a color on the visual ...